As companies of all types seek to improve their productivity and equip sales staff with information in an increasingly global market, cloud CRM solutions are becoming a more attractive proposition. Leading provider SugarCRM recently announced several new high-profile clients, highlighting the value of cloud CRM software for market leaders with evolving business needs.
Today's businesses need solutions that allow them to seamlessly integrate inputs from different distributed locations, as well as tools that let them access their systems from anywhere on any device. In particular, delivering a satisfying, in-depth customer experience may require collaboration between teams in multiple locations, which means that businesses need the functionality of cloud CRM software such as SugarCRM.
Companies are increasingly looking to host their data in clouds away from the prying eyes and errant keystrokes of the public, and leading customer relationship management (CRM) solution SugarCRM has responded by introducing a private cloud instance of its software. Announced during the company's SugarCon 2013 expo in New York, the architecture will provide a dedicated database for each customer's records and guarantee "absolute data segregation."
The companies that succeed in the years ahead will be the ones that can deliver personalized experiences based on a nuanced understanding of their customers, according to Forrester Research forecasters.
Social media now moderates every stage of the customer experience, from the initial messaging that draws them into a purchasing decision to the delivery of support services that can optimize product utilization.