Adaptive Planning names next CFO

Adaptive Planning names next CFO

Published: 12/24/2012 2:54:06 PM

As Adaptive Planning looks to keep the momentum rolling into 2013, the company has placed a new leader at the helm of its growth strategy. Last week, tech industry veteran David Pefley was named to the post of chief financial officer.

Pefley comes to the table with a wealth of public and private sector experience gained at such organizations as KLA-Tencor, Aspect Development and National Semiconductor. His insights are expected to be instrumental in helping Adaptive Planning expand its product line and meet the evolving demands of today's financial planning professionals.

"I am excited about the opportunity ahead, as Adaptive Planning's products are fundamentally transforming the way finance teams and executives manage their companies," Pefley said. "The company's exceptional growth and passionate customers reflect its success in helping finance and business leaders achieve improvements in speed, accuracy, costs, productivity, decision-making and collaboration - all with no IT required."

Pefley's decision to accept the position was based on more than just potential, however. As Accounting Today noted, he joins the team following a year that saw Adaptive Planning increase new software bookings by 90 percent, expand its services to more than 1,500 customers and secure $22 million in new venture capital.



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